I’ve been a startup marketer for almost 10 years through G2MTEAM. During this time I’ve served, together with my team, over 100 early-stage startups, and a few bigger tech companies. I’ve experienced both successes and failures. Startups at their early stage, while belonging to different industries and verticals, usually came…

This is the abstract of a recent article that was published on our G2MTEAM blog. Click to read it. If we, marketers could time-travel 10 or 15 years ago (or even less), we would never recognize their work today. Moreover, if you have been working in the B2B marketing industry…

Everybody makes mistakes. We all do. I sure do. Many Mistakes, I must admit. But some mistakes are more painful than others. Some consistent mistakes can lead to failure. You’re probably thinking, making mistakes (even horrible ones) doesn’t always end with failure. I must agree. …

(Co-written with Lilach Bar-Tal) If I only had a nickel for every time I heard someone put all their chips on a single marketing automation system… As a startup marketer on demand, I constantly advise clients about if, when, and which marketing automation to implement. Two main points are usually…

Having PR proof good for business Sure, a good PR ( in news and media outlets) is an important advantage that almost any founder would want. It’s good for credibility purposes or for getting employees ( and investors) onboard educates the market, or alike… Therefore, many early stage (seed to round B) startups hire a PR agency (usually on retainer) But, then a problem starts… If you ask me, many founders engage with a PR agency on an ongoing retainer basis too early in the game. They then find a bubble, a bubble that burst right in their faces. I have decided to list a couple of assumptions that many startup entrepreneurs make, and may cause them to make wrong decisions.

I truly believe that it’s their fault. Yes, if you are disappointed with your marketing, internal or external, it’s probably due to YOUR misjudgment. I hope that by the end of this post, you will understand why I think this way, and I sure hope that you will agree. But for those of you who always start with reading the last page of every book they read, I have no intention of keeping you in suspense. Here’s the bottom line (Click to read the full article) :

As a startup marketer, your success depends on designing a machine that keeps bringing in new quality leads If you know my background, you also know that over the last years I have worked with more B2B startups than I can count. In most cases, our (G2MTEAM) support was needed to help these startups improve their result driven marketing and specifically, lead generation scales. Therefore, we have devoted…

The lean startup marketer, the one that needs to rock the sky, shake the walls and create the hockey stick… alone… is a lonely creature. She must keep learning… constantly… to keep updated and keep the impossible pace. Top blogs and resources are what help us survive, and sometimes keep us sane :) Here’s our list of favorite ones

In the year 2018 founders still don’t get marketing. I am saying it with pain. They think they know, and they think they run proper marketing efforts but they don’t. They just don’t understand what it takes to build a growth machine, they don’t understand how much time and patience it takes and they don’t understand the budget that is needed. Then they regret not running proper marketing activities when they should have.