Sure, a good PR ( in news and media outlets) is an important advantage that almost any founder would want. It’s good for credibility purposes or for getting employees ( and investors) onboard educates the market, or alike…
Get Einav Laviv’s stories in your inbox
Join Medium for free to get updates from this writer.
Therefore, many early stage (seed to round B) startups hire a PR agency (usually on retainer)
But, then a problem starts…
If you ask me, many founders engage with a PR agency on an ongoing retainer basis too early in the game. They then find a bubble, a bubble that burst right in their faces. I have decided to list a couple of assumptions that many startup entrepreneurs make, and may cause them to make wrong decisions.
