The early-stage perspective-B2B marketing dos and don’ts for startups

I’ve been a startup marketer for almost 10 years through G2MTEAM. During this time I’ve served, together with my team, over 100 early-stage startups, and a few bigger tech companies. I’ve experienced both successes and failures.

Startups at their early stage, while belonging to different industries and verticals, usually came with a common marketing blend, with similar challenges and best practices. They had the same marketing gaps, budget limitations, and branding challenges.

More mature companies that were not in the early stages presented completely different marketing challenges and needs, as expected.

In the past 10 years, we held endless discussions with founders and marketers about mistakes resulting from them not considering their particular stage, and what actually works during this stage. Some shot way over the top too soon, while others were too late to the game.

This article looks at six out of many important dos and don’ts that we learned along the way — Read on