Wake up & smell the coffee! How B2B growth marketing is done these days, & why startups that don’t tap in are left behind
This is the abstract of a recent article that was published on our G2MTEAM blog. Click to read it.
If we, marketers could time-travel 10 or 15 years ago (or even less), we would never recognize their work today.
Moreover, if you have been working in the B2B marketing industry, you already know that it has so evolved that it’s practically impossible to how it used to be just a few years ago…
Do you remember when we mostly had press releases and centralized media channels to run communications at scale, and no one knew which work worked well or not, or which worked best?
New times arrived. Today’s B2B startup marketing:
Not too long ago B2B marketing has been turned upside down. For instance, data and analytics pros today are orchestrating many marketing activities… naturally, they are very rare and hence are hard to recruit. It makes sense as marketers never considered this when traditional marketing ruled.
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Before I go into what has changed, how growth marketing architecture should be planned today, and the knowledge gaps that make founders suffer greatly, I must start with mapping some common marketing issues that startups are dealing with and are related to this discussion>
