You need leads. But, are you willing to do what it takes? Building a proper Lead Machine for Your B2B Startup

Einav Laviv
2 min readJun 21, 2018

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As a startup marketer, your success depends on designing a machine that keeps bringing in new quality leads

If you know my background, you also know that over the last years I have worked with more B2B startups than I can count.

In most cases, our (G2MTEAM) support was needed to help these startups improve their result driven marketing and specifically, lead generation scales.

Therefore, we have devoted time and efforts on putting together a system for optimized digital lead generation that is smooth and highly effective. We improve this system constantly, with new tools and tactics.

I assume that endless lead gen strategies are implemented by B2B digital marketers from different verticals and industries across the globe. Some must be more successful than others.

When you start working on your startup marketing, you are probably going to have to build a lead-gen machine through a lot of trial and error. That how it goes. While enterprises know what’s working for them and what’s not, startups are young. So they don’t.

I am sharing here the structure and building blocks we use for our own lead generation machines. I am also sharing some concrete examples.

Ready? Here goes —Click to read

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Einav Laviv
Einav Laviv

Written by Einav Laviv

A full stack startup marketer & a cofounder at G2Mteam & @appgo2market. #startupnation @einavlaviv https://www.linkedin.com/in/einavlaviv

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